Marketplace Research

 

 

Please select one of the following :

 

Customer Loyalty

 

Purpose
Customer loyalty research is implemented to uncover the factors that determine if customers will repurchase or switch to the competition.

 

Process

  • Conduct baseline qualitative and quantitative research.
  • Design tracking survey.
  • Analyze and interpret data.
  • Monitor critical Customer Satisfaction Measurement (CSM) issues and assess levels of performance improvement.

 

Benefits

  • Monitor customer trends.
  • Identify opportunities for improvement.
  • Improve business and sales activities planning.

 

Case Study
A large Fortune 500 bank wanted to determine the level of customer loyalty in one of their major divisions.  ADVANTIS Research & Consulting developed a loyalty tracking system.

 

Result: Key changes were made in customer service and product delivery in response to our research.

 

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