360 Degree Feedback


A 360-Degree Feedback Assessment answers the question: "What is the current level of organizational and individual performance on critical competencies?"

A 360-Degree Feedback Assessment gathers perspectives about an individual's performance from a range of individuals who are important for success on the job, such as:

  • Self
  • Manager
  • Others that may include:
    • Direct Reports
    • Peers/Colleagues
    • Team Members
    • Customers



  • Design custom surveys.
  • Collect data via web, intranet, or using paper-based instruments.
  • Track return surveys.
  • Link competency or behavioral data with bottom-line measures using statistical analysis.
  • Deliver user-friendly individual and group electronic reports.
  • Conduct development planning workshop for participants or implement "train-the-trainer" process for on-going client implementation.



  • Provide information to reinforce strengths and target development opportunities.
  • Deliver valid results that can serve as a baseline measurement for assessing the impact of training.
  • Increase the effectiveness of training as a powerful motivator of behavior change: measurement can increase the likelihood that individuals will apply the skills they learn in training.


Case Study
ADVANTIS Research & Consulting developed a custom competency model for the sales force of a pharmaceutical company. The model served as the basis for a 360-Degree assessment that included physician feedback.


Result: A correlational analysis identified key behavioral drivers of sales performance. Individual results were used for development planning. Organization-wide skill gaps were used to identify training priorities and determine future investment of training dollars. The study was repeated two years later and statistically significant improvements were shown.


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